Issue 19 of Forbes Australia was just released and features BoConcept’s hero product – the Imola armchair – on the cover.
The October / November issue of Forbes Australia magazine features Robin Khuda, Australian billionaire founder of ‘AirTrunk’, sitting in our Imola armchair upholstered in Caramel Nordic Vintage leather.
The chair was lent by our team at Moore Park studio to Forbes’ photoshoot location in Sydney, in August of 2025.
When asked the inspiration behind choosing BoConcept’s Imola chair to seat the billionaire for the cover, Huw Reynolds, Creative Director at Forbes Australia, had this to say:
“For this photoshoot, I knew the type and design of chair I was looking for, and the brand aligns perfectly with Forbes.”
This feature exemplifies the high standard and elevated brand presence of not only the Imola chair, but BoConcept as a whole.
To find out how you can integrate the timeless Danish design from BoConcept into your space, get in touch with our designers and book your free consultation here.
Read the featured article from Forbes here.
